• The Hong Kong Brand Spirit Award

    In 2016, Coronet was granted the Hong Kong Brand Spirit Award by the Federation of Hong Kong Brands, in recognition of its efforts in developing a quality brand that truly represents that spirit of Hong Kong.

  • World's Most Valuable Guitar

    The Coronet Diamond Gibson Guitar embedded with more than 400 Carats of Diamonds and made with 1.6kg of 18K gold is created by Aaron Shum. The masterpiece is the result of 700 work-days with a team of 68 people and set the new GUINNESS world record for the Most Valuable Guitar at USD$2 million, The Guinness certificate was formally presented to Coronet after the guitar was played during a performance at Baselworld 2015 in the Coronet salon, located in Hall 1 of the show.

  • The HK Top Brand Award

    Coronet Solitaire (冠玲瓏), the worldwide patented brand of Aaron Shum Jewelry, received the Hong Kong Top Brand Award in 2011. This is the first and only jewelry product brand in the history of Hong Kong industry to win this prestigious award.

  • The Hong Kong Famous Brand Award

    Coronet Solitaire (冠玲瓏), the worldwide patented brand of Aaron Shum Jewelry, received the Hong Kong Famous Brand Award in 2012. The award was presented by the mainland portal QQ.com and Southern Metropolis Daily.

  • The HK Star Brands Award (Enterprise)

    Aaron Shum Jewelry, was presented the HK Star Brands Award by the Hong Kong Small and Medium Enterprises Association, Hong Kong Trade Development Council and Hong Kong Productivity Council in 2013, in recognition of its leading position in the industry and excellence in products and services as well as corporate social responsibility.

  • IM Management Excellence Award

    In 2013, Aaron Shum Jewelry was presented the IIM Management Excellence Award by The International Institute of Management in recognition of its outstanding performance in management enhancement.

  • Best SME's Award

    Aaron Shum Jewelry won the 2008 Best SME Award, organized by The Hong Kong General Chamber of Small and Medium Business.

Privacy Policy

This following document sets forth the Privacy Policy for the Coronet website, www.coronetdiamond.com


Aaron Shum Jewelry is committed to providing you with the best possible customer service experience.


For each visitor to reach the site, we expressively collect the following non-personally identifiable information, including but not limited to browser type, version and language, operating system, pages viewed while browsing the Site, page access times and referring website address. This collected information is used solely internally for the purpose of gauging visitor traffic, trends and delivering personalized content to you while you are at this Site.


Changes to this Privacy Policy

Aaron Shum Jewelry reserves the right to make amendments to this Privacy Policy at any time. If you have objections to the Privacy Policy, you should not access or use the Site.


Contacting us

Aaron Shum Jewelry welcomes your comments regarding this Privacy Policy. If you have any questions about this Privacy Policy and would like further information, please contact us by email to info@aaronshum.com during business hours Monday to Friday.


Terms and Conditions

Welcome to our website.


The use of this website is subject to the following terms of use:


  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.
  • This website uses cookies to monitor browsing preferences.
  • Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
  • This website contains material which is owned by  to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
  • Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
  • From time to time this website may also include links to other websites. These links are provided for your convenience to provide further information.